How To Create A Testimonial
Quick Steps To Create A Powerful Testimonial
Great testimonial:
“Before I took Blog that Converts, I thought you had to update your blog several times per week. However, after taking it, I learned you only need to update a few times per month, and then all you have to do is use the promotional strategies to get your blog posts in people’s hands. I did this and I started to watch my traffic go up from 100 visitors per week to more than 1,000 visitors per week.
It follows The Perfect Testimonial Framework. Let’s break it down:
1. The perfect testimonial identifies a belief or problem your ideal customer currently has or suffers from.
In my example, this was the belief that you have to update your blog several times per week. This gets prospects who have that belief thinking, “I’m just like them.”
2. The perfect testimonial details how your product, service, or idea solves your ideal customer’s problem or amends their belief.
In my example, this was the idea that you only have to update your blog a few times a month and use the promotional strategies to get it out there. This shows your prospects that you have a track record for solving that problem.
3. The perfect testimonial provides accomplishments or results.
In my example, that was an increase in traffic from 100 to 1,000 visitors per month.
Now, for legal reasons, you can’t promise that everyone will get those results. Again, be sure to consult a lawyer.
But know that providing specific, truthful results will get your prospects thinking, “I can do that, too!”
So remember, the three parts of The Perfect Testimonial Framework are
1. The Problem (Or Belief)
2. The Solution (Or New Belief)
3. The Result (Or Accomplishment)
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